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  • SEO Strategies in London

    April 22, 2014
  • SEO London

    SEO Strategies for Staying at the Top

    The world of search engine optimisation is a fast changing world. The only thing that is constant in SEO is change itself, and the fact that at the end of the day, the user at the other end of the chain must have a good experience visiting your website. There are many Search Engine Optimisation strategies for staying at the top that online companies can use to their advantage to ensure that they retain their coveted spots at the top (or very near the top) of search engine result pages.

    1)      Frequent update of website with rich original content

    Updating websites with rich, original content, at least once every day for some and once every hour for hotly contested keywords, should be able to do the trick. The days of badly written articles stuffed full of keywords are history. A company wishing to stay at the top should ensure that they engage the services of writers who know how to write very well and can produce large volumes of content in a short period of time.

    2)      Use of Long Tail Keywords Instead of short Keywords

    Using long tail keywords in your web content is actually more advantageous than using short keywords. This is due to the fact that long tail keywords are easier to rank and are likely to bring in more traffic than the short keyword types. It is a recognized fact that over seventy percent of all Google searches tend to be ones with long tail keywords. It helps to know little tidbits of information like these as it will prepare you to plan ahead of how to tackle some of the challenges posed by using short keywords.

    3)      Setting Canonical URLS

    Setting up canonical URLS helps a search engine to differentiate between an original web page and a duplicate that is similar but is likely to be a duplicate. The canonical URL will specify which page is to be preferred in case there is a conflict between which web pages to present as the result of the search. Setting up canonical URLs for all your content strengthens the power and appeal of your website, making it more relevant and more popular to search engines and users as well.

    4)      Social Media Integration

    Social media sites like Facebook, Twitter and LinkedIn are sites that cannot be ignored by your website or better yet anyone doing SEO . These social media sites have to be integrated into the very fabric of your website, as it is through social media that many people will find the content posted to your website.  It would also be prudent to think about the current rise and rise of the use of smart phones and the implications that such a trend would have on search engine optimisation, both now and for the future.

    5)    How SEO London agency can help you with professional SEO Services!

    We are here to help businesses grow, and the only way to do this is by getting recognised.How can one get recognised you ask? By creating a brand with quality content. There are many factors to decipher when it comes to competition, but we are here to help like minded companies grow and dominate their competitors by assisting with Internet Marketing.

    With our help we can get you EXPERT SEO SERVICES ROI results that will push your company up to the top where it should be originally .Please visit our home page by clicking below and we will see you on the inside!

     

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